Photographers

On Set

ON SET

Sometimes we just want to share a bit more with you! Here you will find additional campaign work, news, video, behind the scenes, or enjoy some interesting insight from the productions, be them personal or commissioned. We’re always interested to share information, so if you have any questions, please get in touch.

SPARK INTERNAL AV REFRESH & BTS

Tuesday | 03:10:17

click on image above to watch video

click on image above to watch video

Thanks to our friends at Shine for this fun shoot, refreshing Sparks internal AV

CONTENT VIDEO PRODUCTION

Wednesday | 03:05:17

We thought we’d post a couple of examples of content video produced by IDC for Content Boutique & FCB. Produced with a small crew of 6, we road tripped (with the occasional flight) to some of NZ most iconic area’s within the Napier, Palmerston North, New Plymouth, Blenheim & Nelson. regions.

A: FCB NZ C: AirNZ
A: FCB C: Air NZ

YUKI SATO THINK DESIGN

Tuesday | 07:03:17

Still life specialist Yuki Sato spent the morning this week shooting delicious gourmet chocolate. A fluid collaboration of efforts between food stylist, designer, client & photographer, resulted in a series of outstanding shots about to hit consumers shortly.

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LINE PRODUCTION : STEVE KOH | IMAGE ROM

Monday | 13:02:17

Shooting on location with the very talented Steve Koh (Image Rom) saw IDC partnering with Image Rom (Malaysia) to line produce this campaign for Musee. Shot at various locations around Auckland, these behind the scenes shots are from our location day at Pakiri.

TONY DRAYTON: MAX SUMMER 2016

Tuesday | 22:11:16

Max Fashions – Summer 2016 campaign with a great ‘Behind the Scenes’ video

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TONY DRAYTON

Tuesday | 15:11:16

IDC-TD-Poderi Crisci 2015

INTRODUCING… MAXY

Thursday | 06:10:16

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DANIEL MAX (MAXY) FROM CURIOUS FILMS IS NOW REPRESENTED BY IDC FOR STILLS PHOTOGRAPHY.

At IDC we all share the same vision: creating images that stimulate thought and evoke emotion, and our passion drives us to keep creating and evolving. This we achieve through collaboration; through the melding of ideas, skills and talents. So, when we bring on board new image makers, we look for those that have the same core values. With Maxy, we have struck gold, again.

Inspired from a young age by the photography of National Geographic, he is fascinated with getting under the skin of his subjects and capturing their essence. His skill in capturing real people, in unique outdoor locations, has seen his work awarded and exhibited globally.

Maxy’s understanding of the natural environment comes from an upbringing on the land, and from his own passions of hunting, fishing, surfing and swimming. This translates into imagery that feels effortless and Maxy’s makes the contrived look authentic with ease.

TONY DRAYTON: CITIZEN WATCHES JAPAN

Monday | 03:10:16

IDC-TD-Citizen-TVC

ON THE SALT FLATS OF LAKE LEFROY, NEAR THE FAMOUS GOLD MINING TOWN OF KALGOORLIE IN WESTERN AUSTRALIA, IS WHERE TONY DRAYTON SHOT THE CITIZEN L WATCH CAMPAIGN FOR OGILVY JAPAN.

The shoot encompassed the classic Australian outback adventure, with the crew taking 6 massive four wheel drives into the desert, equipped with roo spotting floodlights on top and big bull bars on the front. A replica vintage land yacht was created especially for the shoot, with New Zealand model Brittany Clarke at the helm.

Anyone who visits the Kalgoorlie region knows the area is characterised by temperatures of 35 degrees plus and clouds of flies, however out on the flats the day of the shoot it was a cool 26 degrees and not a fly in sight. Rain wise the crew assumed they were pretty safe, as this area of the Western Australian desert hadn’t seen rain in 6 years, but then to everyone’s surprise it started to rain a couple of days before the shoot! Contingency plans kicked in… last minute changes to locations… 4am recce’s and a perfect alternative location was found with perfect conditions on the day.

The same couldn’t be said for the film crew however, who were scheduled to shoot a video the next day. They bravely endured gale force winds blowing the flooded water back toward the location site at a meter per minute, as well as dodge the famous outback electrical storms to produce their stunning footage for the TVC campaign. They also managed to put together a great little clip which can be found on Citizen’s YouTube channel, which features some of the lightening storm in the background.

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