Manuel Archain world is surreal, a place in which everything is possible and, as improbable as it may seem, has a logic of its own.
Born in Buenos Aires, Archain grew up sculpture, drawing and painting at his mother’s studio, the artist Silvina Viaggio. At age of 17 he started to work on commercials, movies and video clips in the art department and as a photographer.
“Reality,” says Archain, “is something so fragile… There’s a subtle line between our world and whatever else exists above and beyond us. We have to question everything, every single day.
At a certain point I realized that what I really wanted to do was make my thoughts and dreams real, even though these were generally a little surreal and not easy to produce. So, rather than put reality first, I put emotions and imagination first. If something appears in a photograph, then it’s real. Better yet, it becomes surreal and real at the same time.”
Brand work includes: Coca-Cola, O2, Cardinal Draft Beer, Swisscom, Absolut, Sony Ericsson, Bacardi, Kraft, Universal Music, Convene Magazi ne NY, Credit Confidential, Cardinal, BA Insider Magazine.
“My work starts from the idea that there’s a shock between the reality of photography and elements that distort the harmony of daily life, taking us to new situations (some times surrealistic).”
Series: SMALL WORLDS
Walking through thoughts, cars, books, streetlights, bikes, people, breakfast, dinner, travel landscapes, inner landscapes … So fast, so anxious we could be in the middle of a scene before we even get there. We could even go through it without even noticing it…..
Series: Hyperrealist intimacy
“The uncomfortable lack of context and the body which reveals folds, stains, textures that we generally try to hide and erase, may these be what we really feel attracted to after all?”
Square portraits / Retratos cuadrados