On Set

ON SET

Sometimes we just want to share a bit more with you! Here you will find additional campaign work, news, video, behind the scenes, or enjoy some interesting insight from the productions, be them personal or commissioned. We’re always interested to share information, so if you have any questions, please get in touch.

CONTENT VIDEO PRODUCTION

Wednesday | 03:05:17

We thought we’d post a couple of examples of content video produced by IDC for Content Boutique & FCB. Produced with a small crew of 6, we road tripped (with the occasional flight) to some of NZ most iconic area’s within the Napier, Palmerston North, New Plymouth, Blenheim & Nelson. regions.

A: FCB NZ C: AirNZ
A: FCB C: Air NZ

TONY DRAYTON: STORM W17

Tuesday | 02:05:17

STORM W17 campaign shot by Tony Drayton.

C: Storm
C: Storm
Storm W17
Storm W17
Storm W17_4
C: Storm W17

YUKI SATO THINK DESIGN

Tuesday | 07:03:17

Still life specialist Yuki Sato spent the morning this week shooting delicious gourmet chocolate. A fluid collaboration of efforts between food stylist, designer, client & photographer, resulted in a series of outstanding shots about to hit consumers shortly.

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LINE PRODUCTION : STEVE KOH | IMAGE ROM

Monday | 13:02:17

Shooting on location with the very talented Steve Koh (Image Rom) saw IDC partnering with Image Rom (Malaysia) to line produce this campaign for Musee. Shot at various locations around Auckland, these behind the scenes shots are from our location day at Pakiri.

YUKI SATO BCF DENTSU

Tuesday | 10:01:17

IDC_YS_BCF Dentsu_Collage

TONY DRAYTON: E.von DADELSZEN

Tuesday | 06:12:16

C: E von Dadelszen

The client wanted an edgy shoot with a sophisticated international vibe. We were both keen on shooting in black and white to give a more noir feel to the images, however they looked fantastic in colour as well so it was a close call at the end of the day.

C: E von Dadelszen
C: E von Dadelszen
C: E von Dadelszen

DEAN MACKENZIE: ENERGYINABROKENCITY

Monday | 28:11:16

EnergyInABrokenCity | Personal

With the energyinabrokencity series I wanted to create just that. To shoot people expressing themselves within a broken city. A backdrop of old and new. Showing how positive energy is creating a brand new landscape.

energyinabrokencity | Personal

MARK CARTER: MACKENZIE BREAD

Sunday | 27:11:16

Hot off the press as the cover of the NZ Herald this weekend, is Mark’s image for the MacKenzie Craft Loaf. Location: MacKenzie Basin!

idc_mcp_mackenzie-bread

TONY DRAYTON: MAX SUMMER 2016

Tuesday | 22:11:16

Max Fashions – Summer 2016 campaign with a great ‘Behind the Scenes’ video

IDC-TonyDrayton-Max16-6

MARK CARTER FOR ANIMATES

Tuesday | 15:11:16

A: BCG2  C: Animates

It was a beautiful collision of children and animals on set for the latest Animates Campaign.

Shooting  5 dogs, 2 cats, 2 rabbits, 1 bird, chickens and a bearded dragon we were certainly kept on our toes, and not to mention highly entertained, as we set out to capture 17 shots over 2 days.

A: BCG2  C: Animates
animates_chickens_165_rt1

TONY DRAYTON

Tuesday |

IDC-TD-Poderi Crisci 2015

INTRODUCING… MAXY

Thursday | 06:10:16

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DANIEL MAX (MAXY) FROM CURIOUS FILMS IS NOW REPRESENTED BY IDC FOR STILLS PHOTOGRAPHY.

At IDC we all share the same vision: creating images that stimulate thought and evoke emotion, and our passion drives us to keep creating and evolving. This we achieve through collaboration; through the melding of ideas, skills and talents. So, when we bring on board new image makers, we look for those that have the same core values. With Maxy, we have struck gold, again.

Inspired from a young age by the photography of National Geographic, he is fascinated with getting under the skin of his subjects and capturing their essence. His skill in capturing real people, in unique outdoor locations, has seen his work awarded and exhibited globally.

Maxy’s understanding of the natural environment comes from an upbringing on the land, and from his own passions of hunting, fishing, surfing and swimming. This translates into imagery that feels effortless and Maxy’s makes the contrived look authentic with ease.

TONY DRAYTON FOR PODERI CRISCI

Wednesday | 05:10:16

AD: Nic Hall C: Poderi Crisci

Tony’s latest work for the fabulous Waiheke Italian Restaurant and Vineyard  Poderi Crisci. Shot on location on Waiheke Island, with a talented team including hair & Makeup by Megan Maxwell, and wardrobe by Trelise Cooper.

MARK CARTER FOR ZYRTEC

Tuesday | 04:10:16

IDC-MC-Zyrtec-boy

These beautifully crafted images shot by Mark Carter were captured during a TVC shoot for Zyrtec. Shooting an extensive dawn to dusk schedule at many locations around Auckland for JWT New York, had us at one stage near Clevedon, where the ultimate children’s fort was constructed in field of long grass, the nemesis of a person with hay fever. Mark loved working with the kids, saying their natural fun and spontaneous energy always gave him the element of the unexpected, allowing him to capture the ultimate freedom of playing in summer without restriction from the itchy grass.

A: JWT New York  C: Johnson & Johnson
A: JWT New York  C: Johnson & Johnson

TONY DRAYTON: CITIZEN WATCHES JAPAN

Monday | 03:10:16

IDC-TD-Citizen-TVC

ON THE SALT FLATS OF LAKE LEFROY, NEAR THE FAMOUS GOLD MINING TOWN OF KALGOORLIE IN WESTERN AUSTRALIA, IS WHERE TONY DRAYTON SHOT THE CITIZEN L WATCH CAMPAIGN FOR OGILVY JAPAN.

The shoot encompassed the classic Australian outback adventure, with the crew taking 6 massive four wheel drives into the desert, equipped with roo spotting floodlights on top and big bull bars on the front. A replica vintage land yacht was created especially for the shoot, with New Zealand model Brittany Clarke at the helm.

Anyone who visits the Kalgoorlie region knows the area is characterised by temperatures of 35 degrees plus and clouds of flies, however out on the flats the day of the shoot it was a cool 26 degrees and not a fly in sight. Rain wise the crew assumed they were pretty safe, as this area of the Western Australian desert hadn’t seen rain in 6 years, but then to everyone’s surprise it started to rain a couple of days before the shoot! Contingency plans kicked in… last minute changes to locations… 4am recce’s and a perfect alternative location was found with perfect conditions on the day.

The same couldn’t be said for the film crew however, who were scheduled to shoot a video the next day. They bravely endured gale force winds blowing the flooded water back toward the location site at a meter per minute, as well as dodge the famous outback electrical storms to produce their stunning footage for the TVC campaign. They also managed to put together a great little clip which can be found on Citizen’s YouTube channel, which features some of the lightening storm in the background.

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