About

I’ve been introducing photographers to agency creatives for over 16 years now.

 

Connecting our talent and resources with creatives has resulted in many long lasting relationships that have truly stood the test of time. This and producing inspiring imagery is the part of my job that I love the most.

 

 

“A delight to deal with from day one. Highly organized, totally engaged in the task and utterly committed to a great outcome for all involved.”

 

PAOLA DASHWOOD | Designer, P and P Dashwood

IDC-Polaroid Promo-MR1

MICHELE RICHARDS

AGENT | PRODUCER | LINE PRODUCER

Arguably the most important person on any shoot is the agent/producer. Charged with preparing for the worst and having a back up plan to back up a plan, we’re responsible for making sure any shoot happens without any mishap, injury, or stoppage whatsoever. Michele handles days of pre-production, casting, crew, planning, preparing, investing, paperwork, contracts, permits, and all with thousands of dollars of clients money on the line. More often than not this involves rescheduling and she must have a practical solution for everything, while making sure everyone, especially the photographer, can focus on being creative and bring the creative vision to life.

“Michele has always been totally committed to getting the job done right, and delivering excellent results every time, on every project.”

ANDREW HOOK | EXECUTIVE CREATIVE DIRECTOR, HAVAS WORLDWIDE

With a roster of New Zealand’s premier photographic talent, combined with over a decade of production management experience globally, the team’s aim is to deliver high end campaigns and production service every time, on time.
Our production network extends throughout Singapore, Indonesia, Shanghai, Hong Kong, USA and Australia, and that translates to local knowledge, experience and the resources to deliver.

Orlando Bloom for Jack + Jones

Line Production: Leo Burnett Shanghai shooting Orlando Bloom. Photographer: Sebastian Kim. Client: Jack + Jones

Firstly we listen, unless there is a particular photographer in mind, we take on board all the written and verbal intel so we can marry the right photographer/s to the task, whether that task is determined by style, by preference or by budget. Estimates are created, based on best practice scenarios. All eventualities and contingencies are considered and processed, then re-estimated and estimated again. Scheduling meetings, scheduling equipment, support resourcing – for example assistants, hair and make-up artists – scheduling travel, scheduling every detail to make jobs go to plan. All of those things are marked urgent, of course.
Our job is not done once fees are agreed and PO’s emailed, it then clicks into a whole other gear, project managing. Ensuring the shoot or filming runs smoothly, on time and on budget, all the while managing egos and expectations with fluidity, diplomacy and with ‘carrot and stick’ agility, requires quick thinking and consummate communication skills.

“Michele is one of those people who I always know I can rely on, no matter what happens during the course of a job. In the world of commercial photography, you never really know what’s going to happen, and you need a production team that can roll with punches and keep things moving. Michele has always been totally committed to getting the job done right, and delivering excellent results every time, on every project.”

ANDREW HOOK | EXECUTIVE CREATIVE DIRECTOR, HAVAS WORLDWIDE

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